Over the past decade, the way people connect and build community has shifted in meaningful ways.
As Joshua Smith watched these changes unfold, he noticed something important: while online platforms offered new opportunities, many people around him still craved real, local connection. Around the same time, the owner of WYKR, his hometown radio station, kept joking, “Josh, if you ever want to buy a radio station, let me know.” In 2023, Josh took him up on it.
Based in Wells River and serving parts of northern Vermont and New Hampshire, WYKR is the oldest country radio station in Vermont. True to its roots, Josh is revitalizing what radio was back in the ’70s and ’80s, featuring outdoor shows and programs, broadcasting the local basketball games, and keeping advertising affordable.
Josh is building something enduring. He took over The Bridge Weekly Showcase, a local paper, soon after buying WYKR. He formed Yankee Kingdom Media to sustain and grow both outlets. Local ownership, he notes, ensures the voices and stories of his community are heard. And it enhances the symbiotic relationship between local businesses. “Keeping local media local and independent? We can’t take it for granted,” he says.
“I don’t know where I would have ended up.”
When Josh reflects on where he started—a disengaged student from rural Vermont—he’s clear about one thing: “I wouldn’t be here without VSAC believing in me.”
A self-professed theater kid at Blue Mountain Union High School, Josh wasn’t sure about college. His three brothers didn’t go, and although his parents wanted him to continue his education, he knew they couldn’t pay for it. Then, junior year, he began meeting monthly with a VSAC outreach counselor from VSAC’s GEAR UP college and career readiness program.
“My outreach counselor guided me through the entire process and took away any barriers I perceived. She also helped me remove the barriers of funding. She reinforced the fact that education is a right, not a privilege.”
Josh’s VSAC counselor helped him with his applications and financial aid paperwork, and coached him on what to expect in college. “VSAC looked at me and saw the full future version of me. Not my test scores, not my grades. Me,” he says.
Josh’s theater teacher had friends who taught at Webster University in Saint Louis, and they encouraged him to apply. So he did, along with a slate of other schools, all of which he was accepted to. Webster remained his first choice—and he ended up with a financial aid package that made it possible for him to go.
From art school to international service
Josh originally dreamed of becoming a children’s book illustrator. Over the course of his college years, however, his perspective began to shift. He joined the Peace Corps after college, which changed everything, and high school French classes landed him a position in Niger.
After being in Niger for two years, Josh renewed his option to stay for another two years. “I lived in a mud hut and pulled my own water from a well. And while there, I read all the books I was supposed to read in high school.”
Josh’s Peace Corps experience ignited a passion for international service. He went on to earn a master’s in International Education from the School for International Training in Brattleboro and spent the next 12 years working with global humanitarian organizations, including Doctors Without Borders and Action Against Hunger. From Pakistan to the Philippines, Libya to Nigeria, Joshua managed the complex logistics of getting food and medical supplies to those in crisis.
“I repaired ambulances in Libya during the revolution and had a machine gun pointed in my face. Along with survival, the logistical challenges of getting food and medical supplies to places during a crisis were mine to solve.”
But even while doing this high-stakes work, he never forgot his roots—or the people who helped get him started. “The key to success is showing up and believing in yourself,” he said. “My self-confidence really came from working with VSAC. They made me feel comfortable with being uncomfortable. When you’re a teenager, there is no self-confidence. When you have someone who believes in your potential more than you do, especially when it’s an adult—that’s powerful.”
“I don’t believe in one career for the rest of your life. I’m on my third.”
After marrying his wife, Edith (whom he met while working in Niger), and moving back to Vermont, Joshua earned an MBA from Norwich University and dove into the nonprofit world. He led an organization supporting people with intellectual disabilities and sat on several local boards before the opportunity to purchase WYKR came about.
Now 49, at the helm of Yankee Kingdom Media and living in Morrisville with his wife and three children, one of Josh’s greatest joys is hosting a podcast—Vermont Authors and Artists—bringing together his lifelong love of creativity, service, and conversation.
Through it all, he carries forward his commitment to continuous curiosity—something he learned in theater and through the arts and is now passing on to his children.
“I don’t believe in one career for the rest of your life,” he notes. “I’m on my third. Ten years ago, I wouldn’t have seen this career coming.”
The Vermont Student Assistance Corp. was created by the Vermont Legislature in 1965 as a public nonprofit agency. We advocate for Vermont students and their families to ensure that they have the tools they need to achieve their education and training goals. We create opportunities for all Vermont students, but particularly for those—of any age—who believe that the doors to education are closed to them. Growing families save for education with VT529, Vermont’s official 529 savings program. To help Vermonters plan and pay for college or job training, our counselors work with students in nearly every Vermont middle school and high school, and are also available to work with adults. Our grant, scholarship, and workforce development programs create opportunity, help students re-skill or learn new skills, and grow the economy. VSAC’s loan and loan forgiveness programs provide competitive education financing to students and families. Find us at www.vsac.org or visit Facebook, Instagram, LinkedIn.
